In order to sell ACA On-Exchange Health Plans, you must complete the 2025 Marketplace Registration and Training. Plan Year 2025 Marketplace registration and training for agents and brokers is now available on the Centers for Medicare & Medicaid Services (CMS) Enterprise Portal. There are two separate training sessions for New Agents and Returning Agents. Some carriers still require that you provide them with a copy of your FFM Certificate of Completion, so download a pdf when you finish training.
Not sure if you have fully completed your FFM Registration and Training?
Check your status by clicking the button below.
Agents and brokers who completed plan year 2024 Individual Marketplace registration and training will be eligible to take a new half-hour training for plan year 2025, as well as optional review modules.Returning agents and brokers can take Individual Marketplace training either through the Marketplace Learning Management System (MLMS) or the CMS-approved vendor regardless of how they completed the plan year 2024 training.
Check out the guide below for returning agents and brokers to help you through the registration and training steps and process.
Agents and brokers who are new to the Marketplace this year, or who did not complete plan year 2024 registration and training, are required to take the full Individual Marketplace training for plan year 2025. Check out the guide for new agents and brokers to help you through the registration and training steps.
When registering your account, select 'MLMS: Marketplace Learning Management System' in the drop-down menu.
2025 New Agents & Brokers
2025 Returning Agents & Brokers
Prior to selling health insurance, you must be contracted and appointed with the carriers you are selling. We strongly recommend that you start this process no later than early fall since the insurance companies will be inundated with agent contracting requests leading up to the start of open enrollment.
Aetna CVS Health
Ambetter Health
AmeriHealth Caritas Next
Blue Cross and Blue Shield
Care N Care
CHRISTUS Health
Cigna ACA
Molina Healthcare
Medica
Priority Health
McLaren
Oscar Health
UnitedHealthcare ACA
Selling in Multiple States?
Check with your contracted carriers to make sure you are appointed with them in each of those states. In some cases, you may only be appointed in your resident state, so simply request that they appoint you in your additional selling states. State appointment fees may apply.
HealthSherpa is the largest enrollment platform for ACA sales in the United States and provides everything you need to convert and track your clients. Take a look at the product demo below and create your account today!
Help On Demand is a real-time consumer assistance referral system operated by BigWave Systems that connects consumers seeking assistance with Marketplace-registered, state-licensed agents and brokers in their area who can provide immediate assistance with Marketplace plans and enrollments. The Help On Demand technology is hosted by BigWave Systems.
Only agents and brokers who have completed Marketplace training and registration are eligible to participate in Help On Demand. Throughout the year, you can set your availability or sign on whenever you're available to help consumers – 24 hours a day, 7 days a week with an on-exchange health plan.
How Does it Work?
Help On Demand harnesses the speed of today’s mobile technology to quickly connect consumers with Marketplace-registered agents and brokers. Consumers can request immediate assistance by selecting the Help On Demand link on HealthCare.gov. After the consumer enters his or her contact information, Help On Demand matches the consumer with an agent or broker who is available, speaks the consumer’s language, and is licensed in the consumer’s state.
If more than one agent or broker meets these criteria, Help On Demand directs the referral to the agent or broker who is geographically closest to the consumer. That agent or broker receives a notification from Help On Demand via email, text, and/or app notification, and has 15 minutes to accept or reject the referral before it moves to the next agent or broker in the queue. Visit Help On Demand >
Advanced Premium Tax Credits for the new year are calculated using lat year's Federal Poverty Guidelines. For your reference, here's a quick view of those guidelines. Note that Hawaii and Alaska operate under different guidelines.
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