ACA Marketplace
Training & Resources
11.01.2024
OEP Starts
01.15.2025
OEP Ended
Since the ACA ("Obamacare") was enacted in March 2010, Agility has supported thousands of Marketplace agents and brokers with ACA Training and Resources.
We've said it many times before: your success is our business. To be successful, we know that you need access to resources, tools, training, and marketing support. Take a look at the updates and resources below to help you navigate your ACA sales journey.
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The Patient Protection and Affordable Care Act, commonly referred to as the ACA or ‘Obamacare’, was enacted in March 2010. The ACA was passed with the goal of lowering the number of uninsured individuals through enrollment in private insurance and the expansion of public insurance coverage (Medicaid). It also looks to increase the quality and affordability of health insurance with subsidies (through “premium tax credits” and “cost-sharing reductions”) and health insurance marketplaces.
Marketplace subsidies, including premium tax credits and cost-sharing reductions, are calculated using the prior year's Federal Poverty Level Guidelines. The full table in the link below details the 2024 guidelines for the 48 contiguous states and D.C. The guidelines for Hawaii and Alaska are slightly higher, so use the links below the table for additional resources.
Additional Resources:
View HHS Poverty Guidelines for 2025
Expanded and Enhanced Subsidies Through 2025
Expanded and enhanced marketplace premium subsidies, enacted under the American Rescue Plan Act (ARPA), took effect in 2021 and remain in effect for 2025. The recently passed Inflation Reduction Act (IRA) ensures that the ARPA’s subsidies continue without interruption for an additional three years, through 2025.
Just like the ARPA, the enhanced subsidies in the Inflation Reduction Act reduce costs across the board by further lowering payments for people who were already eligible for subsidies under the original ACA subsidy structure and by extending subsidy eligibility to middle-income people by removing the upper income limit on subsidies.
The subsidy now fully covers the cost of enrolling in the benchmark silver plan for consumers with income up to 150% of the federal poverty level (FPL). With the original ACA subsidy structure, consumers at 150% FPL ($20,385 for a single person in 2023, or $41,625 for a family of 4) had to pay about 4% of household income for the benchmark plan. By reducing premium contributions to $0 (or near $0), the Inflation Reduction Act essentially guarantees access to silver plans with generous cost sharing reductions that substantially reduce deductibles and copays.
The Inflation Reduction Act, like the ARPA before it, extends eligibility for premium tax credits to reach people with incomes over 400% FPL ($54,360 for a single person in 2023, or $111,000 for family of 4). Now these consumers must contribute no more than 8.5% of their income toward the benchmark silver plan. This change is especially beneficial to older marketplace consumers (50 and older) whose premiums are age-adjusted in most states and can be up to 3 times that of young adult premiums for the same policy. The average unsubsidized silver plan premium for a 60-year-old couple in 2023 is more than $1,900 per month in 2023. Under the original ACA subsidy structure, subsidies were unavailable to people with incomes above 400% FPL, meaning premiums for older enrollees could easily cost more than 20% of their household income. But now, premium payments are capped at no more than 8.5% of household income.
Source: Cynthia Cox, Karen Pollitz, Krutika Amin, and Jared Ortaliza, Nine Changes to Watch in ACA Open Enrollment 2023, (KFF, Oct 27, 2022) https://www.kff.org/policy-watch/nine-changes-to-watch-in-open-enrollment-2023/ (10/30/2022).
Millions of people now eligible for marketplace subsidies
Until this year, an estimated 5.1 million people were ineligible for marketplace subsidies because of the family glitch. Generally, people are ineligible for marketplace subsidies if they have an offer of “affordable” job-based coverage – including through a family member’s job. However, until 2023, the affordability of job-based coverage for a worker’s spouse and dependents only measured the premium contribution required for the worker’s self-only coverage. As a result, if an employer coverage offer met the affordability threshold (9.12% of income in 2023) for self-only coverage but not for family coverage, those family members were nonetheless considered to have an offer of “affordable” job-based health coverage and locked out of ACA marketplace subsidies.
New rules will take effect for the 2023 coverage year, measuring the affordability of family coverage based on the worker’s premium contribution for family coverage. If that amount is more than 9.12% of household income in 2023, family members will have the option of buying health coverage through the Marketplace and will be eligible for premium tax credits based on their income.
Source: Cynthia Cox, Karen Pollitz, Krutika Amin, and Jared Ortaliza, Nine Changes to Watch in ACA Open Enrollment 2023, (KFF, Oct 27, 2022) https://www.kff.org/policy-watch/nine-changes-to-watch-in-open-enrollment-2023/ (10/30/2022).
Marketplace rules have been relaxed for those who fell behind on premium payments
Until this year, an estimated 5.1 million people were ineligible for marketplace subsidies because of the family glitch. Generally, people are ineligible for marketplace subsidies if they have an offer of “affordable” job-based coverage – including through a family member’s job. However, until 2023, the affordability of job-based coverage for a worker’s spouse and dependents only measured the premium contribution required for the worker’s self-only coverage. As a result, if an employer coverage offer met the affordability threshold (9.12% of income in 2023) for self-only coverage but not for family coverage, those family members were nonetheless considered to have an offer of “affordable” job-based health coverage and locked out of ACA marketplace subsidies.
New rules will take effect for the 2023 coverage year, measuring the affordability of family coverage based on the worker’s premium contribution for family coverage. If that amount is more than 9.12% of household income in 2023, family members will have the option of buying health coverage through the Marketplace and will be eligible for premium tax credits based on their income.
Pre-enrollment verification eliminated except for SEPs due to loss of other coverage
Once Open Enrollment ends, people will continue to be able to sign up for Marketplace coverage mid-year if they have a qualifying life event (such as loss of other coverage, marriage or divorce, or a permanent move) using a 60-day special enrollment period (SEP). In HealthCare.gov states, people had been required to first complete a pre-enrollment verification process by providing documentation of their qualifying event that made them eligible for an SEP. People who could not provide such documentation within 30 days often were denied the SEP.
Starting in 2023, HealthCare.gov will only require pre-enrollment verification for SEPs due to loss of other prior coverage. For other qualifying events (marriage, divorce, permanent move, etc.) people will be able to self-attest to their eligibility and proceed to enroll in coverage during their SEP.
Source: Cynthia Cox, Karen Pollitz, Krutika Amin, and Jared Ortaliza, Nine Changes to Watch in ACA Open Enrollment 2023, (KFF, Oct 27, 2022) https://www.kff.org/policy-watch/nine-changes-to-watch-in-open-enrollment-2023/ (10/30/2022).
No Surprises Act
Licensed agents and brokers may assist consumers determine their eligibility for insurance affordability programs, including advance payments of the premium tax credit and cost-sharing reductions, and enroll them in qualified health plans (QHPs).
Agents and brokers who wish to assist consumers in the Individual Marketplace must complete registration and required training on an annual basis prior to assisting consumers enroll in a plan.
Agents and brokers who completed plan year 2024 Individual Marketplace registration and training will be eligible to take a new half-hour training for plan year 2025, as well as optional review modules.Returning agents and brokers can take Individual Marketplace training either through the Marketplace Learning Management System (MLMS) or the CMS-approved vendor regardless of how they completed the plan year 2024 training.
Check out the guide below for returning agents and brokers to help you through the registration and training steps and process.
Agents and brokers who are new to the Marketplace this year, or who did not complete plan year 2024 registration and training, are required to take the full Individual Marketplace training for plan year 2025. Check out the guide for new agents and brokers to help you through the registration and training steps.
When registering your account, select 'MLMS: Marketplace Learning Management System' in the drop-down menu.
2025 New Agents & Brokers
2025 Returning Agents & Brokers
State-Based Exchange (SBE) Training
Since January 1, 2014, consumers and small businesses in every state (including the District of Columbia) have had access to obtain health insurance coverage through Health Insurance Exchanges operated by States through State-based Exchanges (SBEs), State-based Exchanges on the Federal platform (SBE-FPs), or operated by the Federal government through the Federally-facilitated Marketplace (FFM).
Below is a list of the SBEs along with the state's website link for consumers, agent training links, and any additional notes.
Since January 1, 2014, consumers and small businesses in every state (including the District of Columbia) have had access to obtain health insurance coverage through Health Insurance Exchanges operated by States through State-based Exchanges (SBEs), State-based Exchanges on the Federal platform (SBE-FPs), or operated by the Federal government through the Federally-facilitated Marketplace (FFM).
Below is a list of the SBEs along with the state's website link for consumers, agent training links, and any additional notes.
Agent Training:
Initial Assister Licensure requires State Training, a background check, and an exchange application.
Renewal Assister Licensure does not require training, but an annual license application is required.
Agent Training:
For agency training and certification, start by creating an account through the link below.
For individual agents, contact Agility Producer Support for instructions as individuals must certify through an agency.
Agent Training:
To be certified, you must hold a CO accident & health license, errors & omissions insurance of at least $1M, electronically sign the Producer's Agreement, and complete the online certification coursework. Click the CO Link to get started.
Consumer Site:
www.connectforhealthco.com
Colorado (SBE)
Connect for Health Colorado
Consumer Site:
www.coveredca.com
Covered California
California (SBE)
Consumer Site:
Uses the FFM
myArkansasInsurance
Arkansas (SBE-FP)
Agent Training:
For Broker Registration, request access to training and certification by sending an email to:
BrokerRegistration.AHCT@ct.gov
Consumer Site:
www.accesshealthct.com
access health CT
Connecticut (SBE)
Agent Training:
Click the DC Link below to start the registration process. After registration, you will be required to complete training courses on how to use DC Health Link.
Consumer Site:
www.dchealthlink.com
DC Health Link
Dist. of Columbia (SBE)
Agent Training:
All agents are required to complete the Your Health Idaho training. To get started, email your agency name, license number and preferred public email to:
connectors@yourhealthidaho.org
Once received, your YHI portal and learning management system (LMS) account will be created
Consumer Site:
www.yourhealthidaho.org
Your Health Idaho
Idaho (SBE)
Agent Training:
The kynect SBM Registration Web-Based Training is required for Agents who wish to be registered and able to sell insurance through kynect health coverage.
Consumer Site:
kynect.ky.gov
kynect
Kentucky (SBE)
Agent Training:
Registration and certification is only available for Small Group business. Approved brokers will be listed on the Health Connectors website for employers searching for brokers to assist in the purchase of medical or dental insurance.
Consumer Site:
marylandhealthconnection.gov
Maryland Health Connection
Maryland (SBE)
Agent Training:
Registration and certification is only available for Small Group business. Approved brokers will be listed on the Health Connectors website for employers searching for brokers to assist in the purchase of medical or dental insurance.
Consumer Site:
www.mahealthconnector.org
Massachusetts Health Connector
Massachusetts (SBE)
Agent Training:
Registration and certification is only available for Small Group business. Approved brokers will be listed on the Health Connectors website for employers searching for brokers to assist in the purchase of medical or dental insurance.
Consumer Site:
www.mnsure.org
MNsure
Minnesota (SBE)
Agent Training:
All agents, brokers, and enrollment facilitators that provide enrollment assistance are required to complete the Nevada Health Link certification training. Click the link below to start.
Consumer Site:
www.nevadahealthlink.com
Nevada Health Link
Nevada (SBE)
Agent Training:
Any licensed producer seeking to become certified to sell Exchange plans through GetCoveredNJ should submit their contact information through the link below. You will be notified with further instruction on training and certification requirements.
Consumer Site:
nj.gov/getcoverednj
GetCoveredNJ
New Jersey (SBE)
Agent Training:
Registration and certification is only available for Small Group business. Approved brokers will be listed on the Health Connectors website for employers searching for brokers to assist in the purchase of medical or dental insurance.
Consumer Site:
www.bewellnm.com
beWellnm
New Mexico (SBE)
Agent Training:
Brokers who wish to sell health insurance through NY State of Health (NYSOH) Marketplace, must be currently licensed by the Department of Financial Services (DFS) and certified by NY State of Health (NYSOH) marketplace.
Consumer Site:
nystateofhealth.ny.gov
New York State of Health
New York (SBE)
Agent Training:
To become certified, send an email to Brokers@HealthSourceRI.com to let them know you would like to become a certified broker with HealthSource RI. A broker application will then be sent to you.
Consumer Site:
healthsourceri.com
HealthSource RI
Rhode Island (SBE)
Agent Training:
Oregon utilizes the FFM training.
Consumer Site:
Uses the FFM
OR Health Insurance Marketplace
Oregon (SBE-FP)
Agent Training:
To become a Pennie-Certified Broker, you must be a licensed Producer with PA Insurance Department, complete the Pennie Certification training or the annual Recertification training, if a current Pennie-Certified Broker, and have a broker account on pennie.com
Consumer Site:
pennie.com
Pennie
Pennsylvania (SBE)
Consumer Site:
healthconnect.vermont.gov
Vermont Health Connect
Vermont (SBE)
Agent Training:
Virginia utilizes the FFM training.
Consumer Site:
Uses the FFM
VA Health Benefit Exchange
Virginia (SBE-FP)
Agent Training:
All producers (new and re-certifying) are required to complete a training program in LMS and submit a $50 certification fee to access WA Healthplanfinder. After submitting your payment, you will receive an email with your LMS username and temp password to complete your training courses.
Consumer Site:
www.wahealthplanfinder.org
Washington Healthplanfinder
Washington (SBE)
Agent Training:
Agents must adhere to all requirements and complete Georgia Access certification training for Plan Year (PY) 2025 to sell plans on Georgia Access. Click the GA Access link below to get started.
Consumer Site:
www.georgiaaccess.gov
GA Access
Georgia
What's My Marketplace (FFM) Registration Status?
Check your Marketplace Registration Status
Starting with Plan Year 2023, in order to offer Marketplace plans, you must:
IMPORTANT: NEW REQUIREMENT!
Verify that your 'Valid NPN' Status is 'Complete'. To be validated, you must have a valid state license, have a valid health-related line of authority (LOA), and have an active status for your health-related LOA.
Agents and brokers who do not have an approved health-related LOA, as determined by their resident state, will not be able to access Marketplace systems and will not be able to assist consumers with Marketplace activities for Plan Year 2025.
Your NPN Validation should look like this:
If you do not have a 'Complete' status, proceed to Step 3.
Here are the steps to check that you have a valid registration with the Marketplace.
Marketplace Compliance Reminders
Obtain Consent
Obtain consent from each client you work with prior to assisting him or her with Marketplace coverage, including prior to searching for a current application using an approved Classic Direct Enrollment/Enhanced Direct Enrollment website.
Do not maintain access to a client’s HealthCare.gov account or associated email account.
Never use your own email or mailing address on a consumer's application. Do not create dummy addresses for email or mailing address.
Client Accounts
Identify and report suspicious activity or potentially fraudulent behavior you observe in relation to the Marketplace.
This includes concerns that a consumer or another agent or broker has engaged in fraud or abusive conduct.
Suspicious Activity
Ensure your clients are reporting accurate income when completing or updating the eligibility application. Reinforce that it is in their best interest to report the most accurate income estimate, not the estimate that maximizes the amount of premium tax credit for which they may be eligible.
Accurate Income
If a client may be eligible for Medicare, direct him or her to Medicare for a determination before you assist that client with enrolling in a Marketplace qualified health plan (QHP).
Medicare Eligible
An agent or broker and any third party with which he or she has entered into a business relationship must adhere to requirements for the use and disclosure of all consumer PII/protected health information (PHI), including all PII/PHI collected by the third party.
Protect Information
We understand that it is difficult to stay up-to-date with carrier plans, coverage areas, and competitive analysis, so we're putting it all in one place.
As information becomes available, we will continue to update this resource page.
Also see our commissions page here:
Aetna CVS Health
Since January 1, 2014, consumers and small businesses in every state (including the District of Columbia) have had access to obtain health insurance coverage through Health Insurance Exchanges operated by States through State-based Exchanges (SBEs), State-based Exchanges on the Federal platform (SBE-FPs), or operated by the Federal government through the Federally-facilitated Marketplace (FFM).
Below is a list of the SBEs along with the state's website link for consumers, agent training links, and any additional notes.
Aetna CVS Health
Ambetter Health
Coverage Maps & Network
AmeriHealth Caritas
Anthem
Blue Cross and Blue Shield of Illinois
Blue Cross and Blue Shield of Illinois created an extremely helpful resource tool for agents selling individual ACA health plans: the Open Enrollment Readiness Resources for Producers.
Access all of the tips, tools and training to help you market, sell, renew and enroll.
Open Enrollment Readiness Resources for Producers
Blue Cross and Blue Shield of Michigan
Blue Cross and Blue Shield of Montana
Open Enrollment Readiness Resources for Producers
Blue Cross and Blue Shield of New Mexico
Open Enrollment Readiness Resources for Producers
Blue Cross and Blue Shield of Oklahoma
Open Enrollment Readiness Resources for Producers
Blue Cross and Blue Shield of South Carolina
Blue Cross and Blue Shield of Texas
Open Enrollment Readiness Resources for Producers
Cigna Healthcare
HealthFirst
Molina Healthcare
UnitedHealthcare
HealthSherpa for ACA Enrollment
Enhanced Direct Enrollment (EDE)
With HealthSherpa's faster and easier alternative to Healthcare.gov, you'll have the leading-edge technology you need to maximize your Marketplace experience.
Enhanced Direct Enrollment (EDE)
With HealthSherpa's faster and easier alternative to Healthcare.gov, you'll have the leading-edge technology you need to maximize your Marketplace experience.
HealthSherpa for ACA Enrollment
Agility has partnered with HealthSherpa, an innovative healthcare technology and the country's largest ACA agent enrollment platform. Use Join Code b4fd to get started for free today!
Process enrollments and renewals, manage leads and strengthen your overall business with the power of HealthSherpa's Agent Tools behind you.
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